Manage Cross-Selling & Upselling in Odoo 17

Cross-selling and upselling play a vital role in improving revenues for sales. Odoo 17 offers dominant tools to manage your business and improve cross-selling and upselling in your software.

Cross-selling is the process of recommending related or complementary products for a customer. Meanwhile upselling is a process of convincing the customers to buy a higher or upgraded version of a product that they planned to buy.

We can manage optional products, and alternatives using the product create form and these changes are applicable for the e-commerce in the odoo 17 web module.

Optional products in the Sales tab of the Product form in eCommerce

These options are used to boost upselling and cross-selling.

Optional Products

Optional products are configurable items where customers to customize their purchases according to their wishes.

These products extend numerous choices such as size, color, material, or additional features, allowing customers to purchase to their needs.

Customers browsing the website can interact with product configurators to select their preferred options and customize their purchases in real-time. This will enhance the shopping experience and increase engagement.

For instance, when a customer is buying a Mobile Phone, you might propose an extended warranty. These suggestions are highlighted whenever a customer clicks on the “add to cart” button on the website.

Accessory Products

Accessory products are items that accompany the product and enhance its functionality, usability, or aesthetic.

These products are often related to the main product and may include appurtenance, attachments, or accompanying items.

Accessory products can be bundled with the main product to create enticing offers and promotions.

For instance, when a customer is buying a new Mobile phone, you might recommend additional products like a case, screen guard, or earbuds. These are advised to the customer as they review their cart before checkout.

Alternative Products

Alternative products are served as substitutes for the original product a customer is planning to purchase.

These products offer similar functionality but may differ in certain features such as brand, size, color, or specifications.

Alternative products can be managed in product masters, allowing to configuration and tie-up of products to the main product.

For instance, if a customer is considering a mobile phone, you might recommend an alternative option with a high-end specification, display, memory, storage, or powerful processor. After enabling these functionalities, you can launch upselling and cross-selling through the website.

Impact of Optional Products

Optional products provide customers with personalized options to their preferences by offering optional products, increasing engagement and satisfaction.

Support customer data and browsing history to recommend relevant optional products improving the likelihood of upselling.

On clicking the “Add to cart” button, can find a list of optional products configured in the product form. Customers can add these optional products to their cart without navigating away from the product page, saving them time and effort. By providing customers with these options, you can enhance the possibility of completing a sale.

Availing Alternative Products

In the Odoo 17 Web Module, you can strategically present alternative products to customers, providing them with options that cater to their preferences and requirements. In your product creation form, you’ll find a range of alternative products you can offer to customers.

Providing various options permits customers to grasp their alternatives aiding them in making well-informed decisions regarding the most suitable product.

Improving Sales with Accessory Products

Accessory products accompaniment the main product which intensifies its functionality or looks. Integrating accessory products into eCommerce can notably enhance additional sales.

At this stage, they’ll encounter suggestions for accessory products configured in the upsell and cross-sell sections of the product form. Furthermore, by prompting customers to include additional products in their cart, you can boost your sales.