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CRM and ERP – Customer Relationship Management and Enterprise Resource Planning | Difference between CRM and ERP | Can CRM and ERP be integrated !
December 19, 2020
CRM and ERP are the two e-platforms that are used by many business ventures, organizations, and large and small industries across the globe. Improving the efficiency of operation CRM and ERP organize different operations of a business. It eases the management of customers, marketing activities, and other operations. Ensuring improved profitability, both these applications benefit a business financially. A user can either use a CRM alone or integrate it with other ERP software solutions.
Difference between CRM and ERPCRM can be defined as a pillar of ERP. That means ERP is integrated software that serves all business operations of a company or organization. CRM deals with customer management which comprises sales management, marketing automation, and customer satisfaction management. An ERP has many strongholds including CRM, Accounting, Supply chain, Manufacturing, and Human Resources Management. A CRM does not support the user to manage accounting or human resources operations. An ERP helps to manage all operations including manufacturing, accounting, human resources, supply chain, and CRM.
Let’s take a look at CRP and ERP and the Key features of Odoo CRM and Odoo ERP.A CRM focuses on systematizing marketing efforts. It supports the organization to effortlessly list and manage sales pipelines. A user can also find out the time spent by a team for converting leads into an opportunity. Odoo CRM provides you with the solution to streamline all sales-related operations and helps to generate sales reports. Every chat or mail from the customer and the history of communication gets traceable with Odoo CRM. ERP, as the name shows, gives the ultimate solution for enterprise resource planning. ERP support begins from the moment of purchase of raw materials or recruitment of employees. Purchase management, supply chain organization, accurate accounting, and human resources management. It supports payroll, recruitment, and expense management of employees along with attendance and time of recording. Better project and planning support, barcoding, inventory support, and product management comes as added features of ERP. ERP will also offer comprehensive CRM support for integration.
Can CRM and ERP be integrated?CRM is an application that can be integrated with other applications and form a part of an efficient ERP solution. Integration of CRM in ERP helps to manage customer relations and sales operations efficiently along with the management of other business operations. Customizing customer relations through an internet platform could be an apt definition for CRM. It is a comprehensive solution for managing the operations of an organization, especially operations which are directly related to the customer. This application nurtures a business by offering a complete solution for perfect customer relations. Investing in CRM ensures multi-faceted benefits to the business. Improving sales operations, customer contact management, marketing performance evaluation, and customer satisfaction are the highlights of CRM applications.
Sale Management in CRM
Let us take a glance at the Key features of a well-integrated ERP.